Today's Hard|Forum Post
Today's Hard|Forum Post

Monday September 19, 2011

An Apology From Netflix and a Name Change

Netflix's CEO Reed Hastings has posted an apology on the company blog for being "arrogant" and a lack of communication with consumers. Hastings then went on to announce the company is renaming the DVD side of its business to "Quickster."

I messed up. I owe everyone an explanation. It is clear from the feedback over the past two months that many members felt we lacked respect and humility in the way we announced the separation of DVD and streaming, and the price changes. That was certainly not our intent, and I offer my sincere apology. I’ll try to explain how this happened.