Today's Hard|Forum Post
Today's Hard|Forum Post

Sunday September 11, 2011

Ikea Heralding the End of the Printed Book?

Sometimes it’s not the big signs that hold the most impact on trends, but the little unannounced ones that hold the most weight. The printed book has been around en masse since the Gutenberg Bible, but the recent surge in eBooks has severely cut into the volume of books printed. Ikea has taken the trend to heart and is now designing furniture to meet the demand of its customers and no longer taking paper books into consideration.

When’s the last time you saw a casette tape rack sold outside of Odd Lots? What about the formal "stereo cabinet" with plenty of room for records? What about Virgin Megastores?