Today's Hard|Forum Post
Today's Hard|Forum Post

Tuesday August 30, 2011

Negative Online Reviews Change 80% of Shoppers' Minds

Negative online reviews change other people's minds eighty percent of the time? Gee, ya think?

Cone found that 89 percent of consumers said they found online sources of product and service reviews to be trustworthy, and fully 80 percent of consumers have changed their minds about a purchase based only on negative information they found online. That last figure is up from 67 percent in 2010.

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