Today's Hard|Forum Post
Today's Hard|Forum Post

Friday August 26, 2011

Pandora Represents 3.6% of U.S. All Radio

We are finding out all kinds of stuff about Pandora now that it is a publicly traded company. According to the company's first earnings announcement, almost four percent of all radio listening in the U.S. is done using Pandora.

That’s based on the roughly 1.8 billion hours its 100+ million users spent listening to the service during the second quarter, which was up 125% from the same period in the previous year. The 3.6% share was double what the company reported during Q2 2010, and up from 2.3% at the start of this year.