Friday August 26, 2011

Gender Stats: Women Flock to E-Readers, Men to Tablets

A new Nielsen report shows that that women flock to e-readers, men to tablets and real men still prefer PCs. Okay, I added that last part but you and I both know it is true. big grin

A new report from the Nielsen research group reveals an interesting gender gap in the way men and women adopt new gadgets. According to the report, 61% of e-reader owners are female, a statistic that's grown steadily from last year. On the other hand, only 43% of tablet owners are women, an interesting divide for two similar classes of device. Ownership of both devices by women appears to be on the rise, as women only accounted for 46% of e-readers and 39% of tablets in late 2010.