Today's Hard|Forum Post
Today's Hard|Forum Post

Sunday August 14, 2011

Starbucks Ends 'Jonathan's Card' Social Experiment

What started off as a simple iOS experiment in human nature and Starbucks’ digital procedures was ended on Friday by Starbucks due to violation of its TOS. Jonathan Stark, a developer made an image of his gift card available to anyone to use.

He found out that a screenshot of the app worked just like the real deal at the register. He posted his card details online and encouraged people to use it and deposit money when the account got low.