Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday August 04, 2011

Facebook's Big Push to Put Advertising in Your Feed

The WSJ has learned that *gasp* Facebook is trying to make money off ads. Oddly enough, the article never once mentions the obvious cure for this type of "privacy invasion" ....don't use Facebook.

Here’s how it works: Advertisers tag their ads and then place them on their targeted sites around the web. When the ads are viewed, the ads make a call to Facebook, which then searches its own user database to identify the viewer of the ad. It then gathers up that person’s demographic information (but not personally identifiable information) and sends it to Nielsen. Nielsen is then able to report back to advertisers who saw their ads in a particular campaign.