Today's Hard|Forum Post
Today's Hard|Forum Post

Tuesday July 19, 2011

How Dare Mercedes, Google Exec Use Apple's 'Magical'?

A Mercedes commercial (starring a Google employee) that contains the word "magical"? Uh oh. eek!

We also know that Apple considers its own products "magical;" so "magical," in fact, that the word is used over and over and over again in its advertisements and press releases. Whether Apple has gone so far as to make any legal claims on "magical" I do not know - it has for Magic TrackPad -- but my ears perked up during yesterday's broadcast of the British Open when I heard Google executive Vic Gundotra use the phrase "magical software" in a commercial for Mercedes Benz.