Today's Hard|Forum Post
Today's Hard|Forum Post

Thursday December 16, 2010

Time To Loosen Google's Grip?

Is it time to "loosen Google's grip?" Is the company getting too big? Should regulators get involved and chop the company into smaller pieces? Maybe just chop Schmidt into smaller pieces?

The question now is how much bigger and more dominant we want this innovative and ambitious company to become. Google has already achieved a near-monopoly in Web search and search advertising, and has cleverly used that monopoly and the profits it generates to achieve dominant positions in adjacent or complementary markets. Success in those other markets, in turn, further strengthens Google's Web search dominance and reduces the chance that any other competitor will be able to successfully challenge it.