Friday March 22, 2019

PCIe SSDs Will Overtake SATA in 2019

A recent report from Digitimes claims that PCIe SSDs could finally overtake SATA SSD shipments in 2019. Unit prices for 512GB PCIe SSDs have supposedly fallen 11% sequentially, down to a price of $55 in Q1 2019, while SATA SSD prices only dropped 9%. The price gap between the different SSDs was around 30% in 2018, and according to the publication's market sources, that gap is only going to shrink as time goes on.

Meanwhile, thanks to the rapidly falling prices of NAND flash memory chips, total SSD shipments are expected to rise dramatically. Digitimes expects shipments to increase "20-25%" in 2019, while a separate report claims that changes in enterprise market shipments could be even more dramatic. Relatively low prices for high performance drives with capacities of up to 16TB are apparently tempting many companies away from HDDs. Meanwhile, laptop makers are starting to ship lower-cost devices with SSDs by default, and according to PCPartPicker's latest charts, retail prices for standalone consumer drives have been dropping as well. Overall, it looks like 2019 will be a great year for anyone who's looking for more speedy storage, but the big flash manufacturer's efforts to slow production could stop the tumbling prices by 2020.

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Falling average selling prices for consumer Gen 3.0x2 PCIe SSDs fitted in notebooks will accelerate the adoption of such SSDs by OEMs. This, coupled with demand for ever-higher storage capacity and speed to support cloud computing, 5G and autonomous driving applications, will further stimulate market demand for PCIe SSDs and inspire brand vendors to gear up production of such lucrative storage devices and related chips, the sources indicated. For instance, Taiwan-based IC designers Silicon Motion Technology, Phison Electronics, and Silicon Integrated Systems are racing to roll out enhanced version of PCI SSD controller chips, while major brand vendors such as Kingston Technology, Adata Technology, Transcend Information, Seagate and Micron have also listed PCIe SSDs as their mainstream product lines.

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