Wednesday March 13, 2019

Twitch Streamer Ninja Was Paid $1 Million by EA to Stream 'Apex Legends'

According to Reuters, Twitch streamer Ninja was paid $1 million to stream the battle royale game 'Apex Legends' to his 13 million followers on February 5, 2019. He also tweeted about the event to his fans. $1 million "is more than twice media reports of Ninja's monthly earnings from streaming his regular appearances on Fortnite." EA greatly benefited from the promotion as its "stock price and market value rose 16 percent, or $4 billion, in the three days after Apex Legends launched and a month later the game has 50 million users, a quarter of Fortnite's 200 million."

Other popular Twitch and YouTube stars such as Shroud were compensated to play the game. Shroud recently fell off his scooter at 55 mph and severely injured his "keyboard" arm. He wasn't wearing safety equipment. His friend Just9n explains what happened in this NSFW video due to language. Shroud documented his injuries on his Twitter account.

"They did a fairly comprehensive job at pulling together all of the relevant game influencers in this genre," said Kevin Knocke, a vice president at esports infrastructure firm ReKTGlobal. "This was a really well coordinated poaching of the top influencers the likes of which has not been seen so far in esports," he said, suggesting that EA had also roped in streamers better-known for playing other blockbusters like "Call of Duty" or "PUBG".

"We really wanted to create a day where you couldn't escape Apex if you cared about games and we wanted it to feel like an event was happening everywhere around the globe on that day," Drew McCoy, lead producer at the EA studio that created Apex Legends, said in an interview. "We had streamers from all over Europe, LatAm, North America, Korea, Japan so that we could get our message out there and people would see the game," he said.

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