Today's Hard|Forum Post
Today's Hard|Forum Post

Sunday February 10, 2019

Sprint Sues AT&T over Its Fake 5G Branding

In AT&T’s world, 5G only means 4G LTE. This falsehood has already been mocked by T-Mobile and Verizon, but Sprint is especially worried because it could give consumers the idea that 5G isn’t much of an upgrade. Therefore, the Kansas-based telecommunications giant has decided to sue, "seeking an injunction to prevent AT&T from using 5GE tags on its devices or advertising." AT&T has defended their 5G Evolution branding in its response: "our customers love it."

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In its claim, Sprint said it commissioned a survey that found 54 percent of consumers believed the "5GE" networks were the same as or better than 5G, and that 43 percent think if they buy an AT&T phone today it will be 5G capable, even though neither of those things are true. Sprint's argument is that what AT&T is doing is damaging the reputation of 5G, while it works to build out what it calls a " legitimate early entry into the 5G network space."

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