Sunday February 10, 2019

Only Plebs Use Office 2019 over Office 365, Says Microsoft's Weird New Ad Campaign

Microsoft, which would prefer its customers pay for Office perpetually, has introduced a series of videos starring twins to convince users Office 2019 should be dismissed for Office 365. The incentive advertised is predictable: Microsoft stresses the latter is regularly improved with the latest features unlike the non-subscription product, which will always be some steps behind. Office 365 Home/Personal is $99.99/$69.99/yr., while Office Home & Student/Home & Business 2019 is $149.99/$249.99.

The twins are tasked with activities designed to show off the tweaks the subscription-based product has had over the months, such as listing US state capitals. Intriguingly, Microsoft did not think to challenge the participants to work out how to switch off data collection. Nor did it suggest a compare-and-contrast on uptime. The twins were also not set the task of working out which would be cheaper over a period of time - the one-off cost of Office 2019 versus the ongoing subs of the 365 incarnation.

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