Saturday October 13, 2018

Apple Plans to Give Away Original Content for Free to Device Owners

Apple has revealed that iPhone, iPad, and Apple TV owners will be getting original content on its upcoming digital video service for free. Subscription options, such as HBO and Starz, will be available for those wanting premium channels for a fee.

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Apple is spending about $1 billion on original content this year, targeting "PG-rated" shows that appeal to wide audiences and won't get the company in trouble by making them available for free to owners of all devices, said the people. Apple is also looking for "tent pole" franchises that could serve as linchpins to a paid Netflix-like subscription service down the road, two of the people said.

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