Uber To Drop Prices In 80 Cities In U.S. And Canada

Too bad lower prices don’t actually guarantee an increase of customers.

Lower fares mean that drivers make less per ride. Uber said lower fares will attract more riders, which should increase the number of trips per hour. "We care deeply about driver earnings," Macdonald said. "We actually find that a lot of drivers understand why we do this. They’ve been through price cuts before."

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