Tuesday January 05, 2016

FTC Calls Lumosity Ads False & Deceptive

The Federal Trade Commission has accused Lumosity of using false and deceptive ads for its brain-training games. The FTC seeks restitution, refunds, rescission of contracts, disgorgement of ill-gotten gains, and an injunction.

Lumosity uses false and deceptive claims and testimonials for its online brain-training exercises in its nationwide ad campaigns, the Federal Trade Commission claims in court. Lumosity, which claims more than 35 million users in its ads, makes false or unsubstantiated claims about real-world performance, age-related conditions, and a slew of specific health benefits, including "post-traumatic stress disorder, attention deficit hyperactivity disorder, traumatic brain injury, stroke, and side effects of chemotherapy," the FTC says in the Jan. 4 federal lawsuit.