Jony Ive Is the New Steve Jobs

Steve Jobs was a well-known control freak at Apple, where he was also known as The Decider on all details, great and small. Since Steve Jobs’ passing, this niche title role largely went wanting, deferring to committee-type decisions until Jony Ive came into the power position at Apple.

Ive’s power and responsibilities within Apple increased dramatically. No longer relegated to industrial design exclusively, Ive’s new role at Apple now included heading up and providing direction for Apple’s Human Interface group.

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