Researchers Can Profile Facebook Users With Just Their Likes
Sure this sounds impressive but what about all of us that click the like button just so we don't have to comment on something?
The results were surprising -- the computer model could judge someone better than a friend or roommate by analyzing just 70 likes, and do better than a parent or sibling with 150 likes. The average number of likes per user in the study was 227, enough for the computer to evaluate someone better than almost anyone, with one exception: their spouses.
