Monday December 22, 2014

More And More Consumers Skipping TV, Going Broadband Only

When will cable companies wake up and smell the coffee? Numbers like these have got to have them spooked.

The number of consumers that are skipping cable TV and only ordering broadband services from their ISP is accelerating, according to a new study by Marchex. In a survey of 500 customers of large ISPs, the company found that 27% are now ordering just broadband from their provider, while just 22% now order just television services. Sports -- specifically and especially ESPN -- continues to be the biggest thing keeping consumers from cutting the cord.