Amazon Ranks Highest in Customer Satisfaction With Tablet Devices

How can this be? Apple's "magical" iPad losing out to Amazon's plain ol' tablets? Some form of trickery must be involved.

As more value-priced tablet brands enter the marketplace and the average purchase price of tablets declines, satisfaction with cost continues to rise, according to the J.D. Power 2014 U.S. Tablet Satisfaction StudySM—Volume 2 released today. The study, now in its third year, measures customer satisfaction with tablets across five factors (in order of importance): performance (28%); ease of operation (22%); features (22%); styling and design (17%); and cost (11%). Satisfaction is calculated on a 1,000-point scale.

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