Apple And Amazon Have A Problem: People Don’t Want to Buy Stuff Anymore

People don't want to buy stuff anymore? Really?

The failure of the Fire Phone has been widely cited as the reason for Amazon’s disastrous quarter, but a darker cloud has settled over the world’s biggest online retailer. The core of Amazon’s business—its original reason for being: selling books and other media—has grown wobbly. The problem: many people no longer want to buy stuff. They’d rather rent.

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