Facebook to Track Users Across Devices to Study Shopping Habits

I think crap like this is going to seriously piss people off. Then again, what do I know? I thought people were going to be mad when the company admitted to experimenting on 700k users.

Facebook Inc. will let advertisers know where a promotion was first viewed and when it led to a purchase by tracking users between their electronic devices, a tool that may reignite privacy concerns. Marketers will be able to see the number of users that clicked on an ad, whether they used a smartphone, tablet or desktop computer, and which device was used to buy a product.

Comments