Monday May 12, 2014

Research Suggests Google Search Results Can Influence An Election

Research shows that Google search results can influence an election? Why not? It influences damn near everything else. eek!

Psychologist Robert Epstein has been researching this question and says he is alarmed at what he has discovered. His most recent experiment, whose findings were released Monday, found that search engines have the potential to profoundly influence voters without them noticing the impact. Epstein has coined a term for this power: Search Engine Manipulation Effect, with the acronym SEME.