New Tech Allows For TV Ads to Target Specific Individuals

TV ads that can target specific individuals? I think we'd better take a look at those NSA patents again, this is right up their alley!

And, in some places, they can reach those individuals directly through their televisions. Welcome to Addressable TV, an emerging technology that allows advertisers — Senate hopefuls and insurance companies alike — to pay some broadcasters to pinpoint specific homes.

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