Rovio Exec: Why New ‘Angry Birds’ Is Free

If you ever thought that the game that just won’t go away actually did, think again. Angry Birds is one of the most successful game franchises on the planet and the developers have no intention of going away quietly any time soon..

It’s not about what is a more lucrative business model from the revenue point of view. We look at this from the audience-reach point of view. We have had free versions and paid versions before, and that can create confusion in app stores. We wanted to create the best possible fan experience, where we have just one version.

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