Intel's Atom Brand Getting a Makeover

Intel is reportedly giving the Atom chip a boost and dropping the Atom branding to distance the chip from its older, slower cousin powering many netbooks. Atom is out, Silvermont is in.

The chipmaker's reasoning is that some variants of Silvermont now offer performance comparable to current mainstream Celeron and Pentium. That's quite different from the Atom of old, which had a reputation -- particularly in Netbooks -- for being slow.

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