Today's Hard|Forum Post
Today's Hard|Forum Post

Friday October 12, 2012

Best Buy to Match Online Prices

Best Buy has announced plans to price match its competitors this holiday season, including Amazon. Match Amazon's prices? Easy. Match Amazon's service? Good luck.

Best Buy Co. is planning to match the prices of Internet competitors such as Inc. this holiday season, even as it plays down its concerns over shoppers browsing gadgets in stores only to buy them for less online. The electronics chain also is preparing to offer free home delivery on merchandise that is out of stock in stores, according to a person familiar with the matter, in spite of recent remarks by new Chief Executive Hubert Joly that "showrooming" by consumers has been blown out of proportion.