New Tool Helps Politicians Advertise on Facebook

There is a company out there trying to be the "one-stop-shop" for politicians advertising on Facebook. Yay, just what we need, more political crap on Facebook.

Using the information that Facebook users provide about themselves, (including city, ZIP code, level of education, age, gender and marital status) Sociolitical can very precisely target specific demographics of users. That makes a lot of sense – you wouldn’t speak to a 65-year-old AARP member the same way you’d speak to a 20-year-old college student, so you shouldn’t advertise to them the same way, either. That data can also be used to target people in key battleground states, which are crucial to national political campaigns.

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