Malls Track Shoppers' Cell Phones on Black Friday

Need another reason to stay home and do all your shopping online on Black Friday? How about malls that track your movement via the signal from your cellphone. Thanks to TwistedAegis for the link.

Starting on Black Friday and running through New Year's Day, two U.S. malls -- Promenade Temecula in southern California and Short Pump Town Center in Richmond, Va. -- will track guests' movements by monitoring the signals from their cell phones. While the data that's collected is anonymous, it can follow shoppers' paths from store to store.

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