The First Advertising Campaign for Monkeys

Aside from wasting vast amounts of time and money, the purpose of advertising to monkeys would be?

Keith Olwell and Elizabeth Kiehner had an epiphany last year. At a TED talk, the two New York advertising executives learned that captive monkeys understand money, and that when faced with economic games they will behave in similar ways to humans. So if they can cope with money, how would they respond to advertising?

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