AMD FX is Back!

For those of you looking for good signs pointing to AMD's Zambezi processor release, you will be glad to know that "FX" is back as the official performance desktop part moniker.

LOS ANGELES, June 7, 2011 — AMD (NYSE: AMD) today reintroduced the FX brand for PC processors and platforms at the Electronic Entertainment Expo (E3). FX-branded products will be geared toward enthusiast PCs and HD entertainment aficionados. AMD also announced new members for its "Gaming Evolved" program, driving the PC gaming experience forward with native HD3D support in Eidos Montreal’s "Deus Ex: Human Revolution," and new collaborations with Bioware, Creative Assembly and Codemasters.

FX Brand Enables Top-Flight Experience for Gamers and HD Media Enthusiasts

The FX brand is associated AMD’s fastest processors and most powerful platforms - those designed for unrestrained PC performance for the ultimate gaming and HD entertainment experiences. In addition, these processors and platforms drive rich visuals for graphics intensive applications and high-resolution AMD Eyefinity multi-monitor configurations. The first platform to earn the FX title, the "Scorpius" platform will feature the now-available AMD 9-series chipset motherboards and AMD Radeon™ HD 6000 Series graphics cards, plus the upcoming "Zambezi" unlocked, native eight-core processor.1

"AMD’s FX brand will enable an over-the-top experience for PC enthusiasts," said Leslie Sobon, vice president of worldwide product marketing, AMD. "By combining an unlocked, native eight-core processor, the latest in chipset technology, and AMD’s latest graphics cards, FX customers will enjoy an unrivalled feature set and amazing control over their PC’s performance."

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