FTC Seeks Input for Revising Online Ad Disclosures

The Federal Trade Commission is updating its Dot Com Disclosures guidance document and they want your input.

Since the FTC staff published Dot Com Disclosures, mobile marketing has become a reality, the "App" economy has emerged, the use of "pop-up blockers" has become widespread, and online social networking has emerged and grown popular. In seeking public comment on possible revisions to the guidance document, the staff is interested in the technical and legal issues that marketers, consumer advocates, and others believe should be addressed.

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