YouTube Readying Premium Movie Rentals?

How many times have we heard this? Could the 1,547th time be the charm?

Google's video-sharing site is lining up deals with major Hollywood studios and could launch an online movie rental service that would feature premium titles as early as next week, according to a report by entertainment Web site The Wrap. Sony Pictures Entertainment, Warner Brothers, and Universal have licensed their movies for the new service, according to the report, which cited an unidentified senior executive at a studio that has already signed on.

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