Facebook and Twitter Are More Active On Friday

A group of researchers from the U of ToOb (University of the Totally Obvious) found that people are more active on Facebook and Twitter on Friday. The study was funded by nobody because, let's face it, it's not like everyone didn't know this already.

Analyzing more than 200 of its clients' Facebook pages over a 14-day period, Buddy Media found that engagement on Thursdays and Fridays was 18% higher than the rest of the week, and that engagement was actually even better on Thursday than on Friday. Meanwhile, Twitter Chief Revenue Officer Adam Bain — speaking at the Ad Age Digital conference earlier this week — said that Twitter users are more engaged with tweets on Fridays.

Comments