Microsoft Ready to Turn Advertising Upside Down

While Microsoft Advertising was busy on Wednesday helping T-Mobile stream a live Ellie Goulding concert across three screens, a first for both companies, CEO Steve Ballmer was thinking of the next big opportunity in advertising. Microsoft has "a deep drive, commitment, and a lot of great work going on in all of our great brands to let our clients and consumers take advantage of the next generation of technology," said Ballmer, speaking Wednesday at Microsoft’s Imagine 2011 marketing leadership summit.

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