Ex-Apple Exec Rolls Out Phone-Based Social Network

A "phone-based" social network? Does something like this even sound like anything you would use?

Color is a free smartphone-based application on iPhones and Android devices which lets people in close proximity capture and share their photos, videos and text simultaneously to multiple phones in real time. With photos and video-sharing being one of the most popular activities on Facebook, Color's founders hope the always-on mobile nature of Color will create a different kind of 'post-PC' social network.

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