Apple Slams Microsoft's 'App Store' Challenge

Microsoft is still challenging Apple's attempt to trademark the term "App Store." Things got a bit more comical this week when Apple lawyers pointed out that the term "App Store" is no more generic than the name Windows.

Having itself faced a decades-long genericness challenge to its claimed Windows mark, Microsoft should be well aware that the focus in evaluating genericness is on the mark as a whole and requires a fact-intensive assessment of the primary significance of the term to a substantial majority of the relevant public.

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