A Primer on Online Reputation Management

This online reputation management crap stuff has been around for awhile but most of us couldn't care less about what the intertubes has to say about us. But, with more and more employers, schools and debt collectors using the Google machine to dig up dirt on you, maybe these guys are on to something?

If the prospect of a future employer, customer, or romantic interest seeing that link raises your blood pressure, you can turn to several reputation management firms in hopes of getting more control over your presence in search results. This is without question a murky field: for every person who has moved on after an honest mistake there are others trying to cover up shady behavior or hide the truth.

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