Friday October 29, 2010

Facebook Applies for Ad-Targeting Patent

Think you can avoid targeted ads by only giving out minimum info on your Facebook profile? Think again, the company has applied for a new ad-targeting patent that will serve ads to you based on what your friends / family like.

Facebook filed for a patent to further hone its ad-targeting technology so that ads can be based on what a user's friends interests may be. The reason for this, it appears, is so that Facebook can better serve ads toward users who have not filled out their profiles with enough information for traditional ad targeting.

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