Price Drops by NVIDIA Announced

We told you yesterday that NVIDIA has price drops coming and here is the official word straight from the horse's mouth.

We’d like to inform you of new suggested etail pricing (SEP) for one of our most popular GPUs, the GeForce GTX 460 1GB. The new SEP for the GTX 460 1GB is $199.99. As always, the SEP is just a suggestion and you’ll likely find retail boards from our partners at multiple price points. We expect many standard boards to sell in the $180s-$190s, and OC boards to sell for $209+.

So this drops the GTX 460 1GB to the ~$199 price point but you might want to hold onto your wallet before you go nuts as you just might find out that AMD will be offering something at that price point very soon.

In addition to the GeForce GTX 460 1GB, we’d also like to mention new pricing on the GeForce GTX 470. The SEP of this GPU is now $259.99. The GeForce GTX 470 offers more tessellation engines than GTX 460, making it ready for the most demanding DX11 games on the market today, and just as important, the games of tomorrow.

The GTX 470 moving to the ~$260 price point probably represents one of the best buys in the market place currently. We have not paid the GTX 470 a ton of attention because it just seemed overpriced to us, but now that the pricing has reeled in a good bit since launch, the GTX 470 proves to be a much better value.

We should see these prices kick in, in the next 36 hours if not sooner.

Ongoing Discussion