Sunday July 18, 2010

Google Places Offers Free "Tags" Trial

In an effort to encourage more businesses to try out the Tags advertising program, Google is offering a 30-day trial to users who sign up before the end of next week. Tags allow businesses to place a note with offers, coupons or links under their Google Maps listing.

The upsold listings include a small yellow tag graphic and an adjacent line of text. These yellow tags help businesses stand out in a sea of red pins, and when clicked, show users more detail about the special offer or announcement. For some companies, it's simply a way to get users to click through to their own website directly from Google's map or listings view, without having to click through to an individual listing first.

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