Bing and Yahoo Increase Search Share

Good news for Microsoft, it appears that Bing is continuing its year-long trend of chipping away at Google’s U.S. market share. Yahoo also made gains but both Yahoo and Bing have a long way to go before dethroning Google.

Yahoo!, Microsoft's search partner, saw its share of the lucrative US search and advertising market increase to 17.7 percent in April from 16.9 percent in March, the Web analytics firm said. Bing's share of the US search market rose to 11.8 percent in April from 11.7 percent in March -- the 11th straight month of modest gains for Microsoft's new search engine.

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