N.C. Tech Firm Feeds Hoops Fans' Insatiable Appetite for Stats

You ever wonder how those personal stats are put on the screen almost immediately after a play? You can thank your friendly neighborhood SportsMedia nerd and geek at the scene.

SportsMedia's software creates the raft of stats that is key to analyzing and appreciating the 64 tournament games. Its software has the intelligence to keep running totals of, say, shots attempted and made, as well as the ability to mine historical data to highlight trends, records and milestones.But it all starts with a spotter at center court and a technician in a van outside the arena _ both of whom are SportsMedia employees.

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