Digital Signs Recognize Viewers, Target Ads to Them

This is from the "Better get used to this" file since it looks to be the wave of the future. Scanners digitalizing people and profiling them for target ads....in malls no less. Big Brother will indeed be watching you soon. If these scanners are accurate, I would either get ads for Budweiser or McDonalds or both.

The vast majority of people walking in stores, near elevators and in other public and private spaces have no idea that the innocent-looking flat screen TVs playing videos may be capturing their images and then dissecting and analyzing them for marketing purposes," the nonprofit, Southern California-based World Privacy Forum warned in a report it issued on digital signs in January. "Controls need to be put in place now, before this technology runs amok.

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