Intel Makes Oscar Debut

On the heels of its return as an individual Super Bowl advertiser after a dozen years, Intel Corporation has announced it will be an Oscars® telecast advertiser for the first time. "The Academy Awards® gives us another opportunity to convey to a huge audience that Intel is a different brand of company," said Heather Dixon, consumer marketing director, Intel Americas. "We're talking the all new 2010 Intel® Core™ processor family being brought to some 36 million viewers only weeks after we reached a Super Bowl audience of 106 million.

Comments