URL Typos Earn Google $497M Per Year
Yes, you read that right…mistyping a URL could be netting the search giant as much as $497 million a year. Wow.
Harvard University researchers Tyler Moore and Benjamin Edelman estimate that Google could be making millions from the practice, known as "typosquatting," because its network of display ads — from which it receives a cut of the profits — run on the typo’d sites. If it’s a frequently misspelled site address — for example, zddnet.com instead of yours truly –the tactic could pay off handsomely.
