Kindle Books Outsell Physical Books on Christmas

SAI reports that Amazon’s Kindle e-reader hit an important milestone on Christmas: there were more Kindle books sold than physical books. Yes, they’re aware of the Kindle gifting and probable spike in traffic as people tried their new toy for the first time but it’s still considered important.

The Kindle's economics are still lousy for Amazon: The company loses money on new releases and makes only a modest amount on older titles, thus losing an estimated $1 per Kindle book. That said, Amazon's strategy is clearly to drive "ubiquity," and based on stats like those above, it is succeeding.

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