Hollywood Hopes an Ensemble Cast Boosts Blu-ray

The movie industry is pulling out all the stops when it comes to trying to boost Blu-ray sales. Personally, I think the current strategy of low prices, combo discs and digital copies is the way to go. They just need to start doing this for ALL Blu-ray movies.

Although prices for some Blu-ray players dropped below $100 this holiday season, customers are hesitating to jump into the next-generation video format. Even people who already own Blu-ray players are still buying movies on DVDs.

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