Standalone GPS Product Manufacturers Facing Stiff Competition

Standalone GPS product manufacturers like TomTom and Garmin have to redefine their product line to compete against mobile phones that are incorporating GPS technology and offering navigation apps. Google’s Navigation app that runs on Android 2.0 is just one example of how convergence is threatening yet another product.

Garmin, TomTom and other makers of satellite navigational devices could take a lesson from camera makers, which have convinced consumers that they still need standalone devices because there is a significant drop in quality with cameras built into cell phones.

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