TiVo and Google Team up on Audience Research Data

This joint press release from TiVo and Google says that the search giant will license and integrate TiVo television viewing data into its existing Google TV Ads program.

This deal will enable Google TV Ads to draw on anonymous, second-by-second DVR viewing data from TiVo's stand-alone subscribers to substantially enhance the measurement and accountability of ad impressions for inventory sold using the Google TV Ads auction-based system. The TiVo sample covers all television signal sources including digital cable, analog cable, satellite, telecom and over-the-air television, in live and timeshifted viewing.

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